Startup Technology Checklist

    What’s Inside?
    • 5 vital things every startup technology strategy must have
    • How to select the ideal technology partner
    • Do’s & Don’ts of working with a technology partner
    • BONUS: How to understand what your customers want out of your product
    Startups & Technology

  • Among the Top 20 reasons startups fail in the short-term are reasons such as running out of money, pricing and cost issues, poor product, and not using advisors (CBInsights). A reason for failure in the long-term is impatience and a short-term view.

  • Often, a startup starts around a single idea, but it has the potential to grow into much more than that. The technological systems and processes of a startup must follow suit for long-term success. Unfortunately, it’s often hard to build sustainable technology systems that ensure efficiency and data security in the long-run – especially for startups whose core competency is not software development. Moreover, it’s often a necessity to get technology right the first time – whether it’s the actual startup product or the back-office administration technology. Working technology is by now a consumer expectation, and if technology fails it may be hard to gain consumer trust again. Yeah okay. Getting right technology is important. But it’s also expensive. Startups need to also be frugal and focus on developing the best possible product, rather than concern itself with their back-end technology.

  • In short, startups must get their technology right, but they also need to remain flexible. For many (especially non-technical startups), finding a tech partner is the ideal solution. Not many startups are able to develop sustainable information systems and technological expertise to maintain their systems from the outset. As a result, it is often better to rely on advisors or partners to get the technology right. To do that, startup founders need to understand what to look for in a potential technology partner. As the old saying goes: measure twice, cut once. Same applies for your technology partner search.